{"version":"1.0","provider_name":"Reliable, Beautiful, and Comfortable | Nissha SurfaceWorks","provider_url":"https:\/\/connect.nissha.com\/surfaceworks\/en","title":"Interview | Creating Value Through Nissha SurfaceWorks: The Story Behind Rich Tactile Feel Decorative Film | Reliable, Beautiful, and Comfortable | Nissha SurfaceWorks","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"nqclsfyFcu\"><a href=\"https:\/\/connect.nissha.com\/surfaceworks\/en\/stories\/rich-tactile-feel\/\">Interview | Creating Value Through Nissha SurfaceWorks: The Story Behind Rich Tactile Feel Decorative Film<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/connect.nissha.com\/surfaceworks\/en\/stories\/rich-tactile-feel\/embed\/#?secret=nqclsfyFcu\" width=\"600\" height=\"338\" title=\"&#8220;Interview | Creating Value Through Nissha SurfaceWorks: The Story Behind Rich Tactile Feel Decorative Film&#8221; &#8212; Reliable, Beautiful, and Comfortable | Nissha SurfaceWorks\" data-secret=\"nqclsfyFcu\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/connect.nissha.com\/surfaceworks\/en\/wp-content\/uploads\/sites\/2\/2026\/08\/SW_STORY_008_Top.jpg","thumbnail_width":1920,"thumbnail_height":1280,"description":"AlphaMatte* is one of the decorative films in the Nissha SurfaceWorks portfolio. Its key feature is the ability to simultaneously create distinctive surface patterns and tactile sensations, enabling a wide variety of design expressions. Particularly in woodgrain designs, AlphaMatte can recreate the texture and dimensionality of real wood, adding greater depth and richness to the overall appearance. It has also earned high praise from customers for its ability to achieve sophisticated design effects through selective matte finishes applied directly to the film, without relying on mold texturing.*AlphaMatte is a trademark or registered trademark of Nissha Co., Ltd. A variety of design expressions made possible by AlphaMatte. By combining selective matte [&hellip;]"}