{"id":139,"date":"2025-11-20T13:30:00","date_gmt":"2025-11-20T04:30:00","guid":{"rendered":"https:\/\/connect.nissha.com\/surfaceworks\/en\/?post_type=stories&p=139"},"modified":"2025-11-20T12:12:50","modified_gmt":"2025-11-20T03:12:50","slug":"global-designer-interview","status":"publish","type":"stories","link":"https:\/\/connect.nissha.com\/surfaceworks\/en\/stories\/global-designer-interview\/","title":{"rendered":"Interview | Exploring the Global Value of Nissha SurfaceWorks with Our International Designers"},"content":{"rendered":"\n

Two years have passed since the launch of Nissha SurfaceWorks, a brand dedicated to delivering timeless comfort through the tactile interface between people and products. Today, Nissha operates across 21 global locations (as of September 2025), leveraging its international network to explore what \u201ccomfort\u201d means in the evolving world of design.<\/p>\n

In this article, we share insights from a roundtable interview conducted in June 2025 with three CMF designers based in North America, Europe, and China. How do they perceive the value that SurfaceWorks brings to the global design community?<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00a0<\/p>\n

\n
\n

Roundtable Members<\/strong> (from left to right)
Coco<\/strong>: Joined in 2022 | Originally from China, based at Nissha (Shenzhen) Trading Co., Ltd. Shanghai Branch
Jil<\/strong>: Joined in 2023 | Originally from Germany, based at Nissha Europe GmbH
Debra<\/strong>: Joined in 2008 | Originally from the United States, based at Nissha USA, Inc.<\/p>\n<\/div>\n<\/div>\n\n\n\n

What does \u201cSurfaceWorks\u201d mean to you?<\/strong><\/p>\n\n\n\n

Jil<\/strong>: The name \u201cSurfaceWorks\u201d reflects not only our technical capabilities but also our creativity. It\u2019s a vital brand for helping clients recognize Nissha as a creative team specializing in surface design. We want the world to know more about what we do.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Coco<\/strong>: I often use our website during presentations, and I feel that clients clearly understand the brand\u2019s stylish, calming, and comfortable value. Communication with clients begins even before their ideas take shape, and by proposing diverse solutions, we aim to inspire new possibilities.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Debra<\/strong>: In the U.S., Nissha was often seen simply as an IMD (In-Mold Decoration) supplier. But our strength lies in offering not just decorative expression, but also functionality and emotional value. Many clients today are looking for comprehensive solutions, not just IMD. We\u2019ve had to reintroduce ourselves as a brand that delivers holistic design experiences.<\/p>\n

IMD (In-Mold Decoration)<\/a>:
A decorative technology in which printed patterns on a film (transfer foil) are transferred onto the three-dimensional surface of a plastic part during the injection molding process. This technique allows for high-quality surface decoration integrated directly into the molded product.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

How is SurfaceWorks perceived in different regions?<\/strong><\/p>\n\n\n\n

Jil<\/strong>: I once visited a major French automotive manufacturer to present our \u201cTECH 10<\/a>\u201d sample book. They were genuinely surprised by the richness of our CMF design and said, \u201cThis was far beyond our expectations. We\u2019re glad we joined this meeting.\u201d That feedback was memorable, and we\u2019re now working on several projects with them. The research and prototyping behind that sample book truly made an impact.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Coco<\/strong>: In Shanghai, many clients are impressed by our sample books and appreciate the quality and relevance of our CMF designs. However, in China, price often takes precedence over quality. While competitors may offer lower prices, we believe that delivering comfort and emotional value leads to better design. It\u2019s important to help clients understand that.<\/p>\n\n\n\n

\"\"
We present our sample books to clients, showcasing proposals aligned with specific themes and demonstrating the quality of our printing and molding technologies. By having Nissha designers attend these meetings, we effectively communicate the value of beautiful and comfortable CMF design.<\/figcaption><\/figure>\n\n\n\n

Debra<\/strong>: We regularly host casual meetings to showcase our latest sample books<\/a> and the Nissha Trend Vision<\/a>. These gatherings allow us to discuss various surface expressions\u2014like high-quality decorative films and light-transmitting effects using mutech<\/a>\u2014in a relaxed setting over coffee. Clients appreciate the diversity and depth of our offerings.<\/p>\n\n\n\n

What kind of design do you want to pursue through SurfaceWorks?<\/strong><\/p>\n\n\n\n

Coco<\/strong>: SurfaceWorks is a brand that delivers cross-border value. But each region has different lifestyles, interests, and ways of connecting with end users. The needs of younger generations are also evolving rapidly. By understanding our strengths and regional differences, and sharing insights across teams, we can create new opportunities and collaborations.<\/p>\n\n\n\n

\"\"
We conduct on-site interviews with clients around the world, sometimes inviting them to vote on the samples they find most appealing. This allows us to gather real-world insights into regional differences and customer preferences.<\/figcaption><\/figure>\n\n\n\n

Jil<\/strong>: To meet the increasingly complex demands of clients, I want to push the boundaries of technology and create innovative ideas with my colleagues. In the automotive field, there\u2019s growing interest in smart and sustainable materials. Clients expect functional and eco-conscious solutions, and I want to continue proposing bold and unexpected designs.<\/p>\n

Debra<\/strong>: The global market is constantly changing, and how we evolve as designers and manufacturers is crucial. Through SurfaceWorks, we aim to deliver both emotional and functional beauty, and explore new technologies still in development. These challenges open doors to innovative co-creation with our clients.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

This interview with our international designers highlights the unique value that SurfaceWorks brings to the global design landscape. By embracing diverse perspectives and sharing challenges across regions, we continue to explore design that resonates worldwide.<\/p>\n

If you’re interested in collaborating with Nissha or learning more about our business partnerships, feel free to reach out.<\/p>\n\n\n\n

\n
Contact Us<\/a><\/div>\n<\/div>\n","protected":false},"featured_media":148,"template":"","stories-category":[4],"acf":[],"_links":{"self":[{"href":"https:\/\/connect.nissha.com\/surfaceworks\/en\/wp-json\/wp\/v2\/stories\/139"}],"collection":[{"href":"https:\/\/connect.nissha.com\/surfaceworks\/en\/wp-json\/wp\/v2\/stories"}],"about":[{"href":"https:\/\/connect.nissha.com\/surfaceworks\/en\/wp-json\/wp\/v2\/types\/stories"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/connect.nissha.com\/surfaceworks\/en\/wp-json\/wp\/v2\/media\/148"}],"wp:attachment":[{"href":"https:\/\/connect.nissha.com\/surfaceworks\/en\/wp-json\/wp\/v2\/media?parent=139"}],"wp:term":[{"taxonomy":"stories-category","embeddable":true,"href":"https:\/\/connect.nissha.com\/surfaceworks\/en\/wp-json\/wp\/v2\/stories-category?post=139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}