SAMPLE BOOKS

CMF DESIGN 2017

Beyond Anxiety

The U.S. presidential election in the second half of 2016 and the U.K. exit from the European Union have cast a shadow of anxiety over our daily lives.
Chronic stress has become a feature of our times and a cultural condition.
People wish to escape anxiety in various ways - art, science, technology, and the economy each explores human trends in their respective fields.

Timeless / Smart Life / Essence of Wellness / Synergy in Chaos

Timeless

Aging and shrinking populations are predicted to sap the strength of nations in the developed world, establishing support for sustainable growth.
Moves are under way to replace imports with local production for local consumption, and ethical consumers select products on the basis of background such as labor and transportation costs.
Timeless prefers enduring values to transient impulses, and cherishes the sense of aesthetics emanating from tradition and nature.



Stoneware / Wooden Sign

CMF Keywords: Meaningful Redesign / Respect for Local Food / Innovation of Traditional / The Creative Archives / Gentleman Style / Japanese House Style / Invisibly Smart / Beautiful Hand Made

Stoneware

Wooden Sign

Smart Life

Devastation from natural disasters and terrorism is sparking widespread appreciation of the preciousness of tranquility.
With questions being raised about consumerism that celebrates growth and expansion, the world is catching on to the Japanese style of minimalism that resets lifestyles inundated with excess.
Smart Life respects the inner quality of objects and admires simple, utilitarian beauty.



Muted Metal / White Effect

CMF Keywords: Hardcore Minimalism / Empty Form / Functional Line / Living Light / Flat Home Electronics / Less but Better / Muted Sheen / Modular System

Muted Metal

White Effect

Essence of Wellness

Hectic lifestyles weigh on adults and children alike.
With more people dining alone each year, the wish is emerging to restore family bonds and healthy balance between body and soul.
Essence of Wellness fends off the fatigue of being online 24/7 and lack of exercise draining the body of strength, in favor of a simple life in the woods detached from civilization, à la the mid 19th-century American philosopher Henry David Thoreau.



Material Insert / Organic Blur / Wearable Tech

CMF Keywords: The Organic Home / Wellness Future / Camping Culture / Open Air Living / No Sports No Life / Active Tech / Recycle Material / Natural Face Electronics / Woven

Material Insert

Organic Blur

Wearable Tech

Synergy in Chaos

With armed conflict and mass immigration on the one hand, and the liberation from national borders offered by social networking on the other, the gap is melting between real and virtual worlds.
And with marketing competition rating popularity with numbers and robbing the product of character, fears of fading originality are kindling attraction to the concept of flexible identity transcending artificial and natural, culture and gender. Synergy in Chaos is the spirit of embracing diversity.



Digitized Phenomenon / Marble Mix / Iridescence Metal

CMF Keywords: Keen Eye for Beauty / Flexible Identities / Community Synergy / Digital Nature / Alive Geometry / Bio-mimicry / Marble Mix / Iridescent Shine

Digitized Phenomenon

Marble Mix

Iridescence Metal

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