With the spread of COVID-19, there have been changes in perceptions of value for mobility in people’s lives.
Mobility has changed from being seen as a luxury good to something more familiar, its safety and convenience being reexamined.
As something to ensure a comfortable, private space and to help with things like transporting items, its value in terms of roles other than being something for people to get around in has been increasing.
With WOOD14, we can draw out themes from things like greatly changed lifestyles or awareness of the environment, proposing a direction that gives color to familiar, personal spaces.

As technology keeps evolving, mobility's required role is about to greatly change. Since people's activities have been limited by the impact of the pandemic, the value of mobility as a third place has been redefined, and new experience value has been required. In order to respond to diversifying values, we prepared designs that incorporate "aesthetics, comfort, natural attraction, and innovation".

Following up last year's trend of revisiting our criteria of wellness, 2021 will see society and individuals define a direction and initiate action. The need for pro-environmental, caring "circularity" has taken root in our minds, and it is forming a new foundation of our lifestyle and economy. Let's not lament this unstable world afflicted by global issues and eerie macro-level changes, but rather enjoy the micro-level customization that empowers diverse values and the borderless collaboration that inspires new creation. "Startup" sets our sights on an optimistic future.