The world has overcome a pandemic, welcoming an age of diversity and connection.
But society now faces an increased state of unrest—such as Russia’s invasion of Ukraine and the Israel-Gaza conflict—and climate change is reaching new levels of serious concern.
No longer can we create only for the sake of creating, and instead we are expected to make judgments rooted in an awareness of the consequences of our actions.
As a result, increased momentum now propels us to reconsider environmental awareness and our national culture. Casting aside old stereotypical ways of thinking, a new generation has begun reinterpreting aesthetics and classical elements from ancient times—incorporating them into both science and design. Furthermore, we can improve our well-being and shape a better future by taking various products, that are also complete on their own, and linking them together with other products and services.

The pandemic represented a significant turning point for all of humanity, including the automobile industry, prompting a reevaluation of lifestyles and business models. As lifestyles diversified and new ways of living emerged, we deeply contemplated what is 'right' for future lifestyles and economic activities, reevaluating truly necessary elements. As a result, areas increasing in importance surfaced, such as individual health management, respect for differences, and environmental concerns. With an outlook towards new markets, it's been three years since the foundation for the next stage was built. The world is once again moving towards a renewed stage.

Dramatic shifts in the world’s common sense necessitate reconsidering fundamentals like lifestyle and economic activity for the future.
Our new sample book series, SENSE, explores these societal shifts and adds our own unique interpretations.
SENSE features new designs created from extensive trend research and successful past projects with a wide variety of designs.
Shaped by the constantly changing trends all around us, SENSE proposes designs with new value that acknowledge today’s shifting reality and look ahead to the future.