The age of the zettabyte has created a new culture of rural life combining high-speed Internet with real-life social interaction in a contemporary village of sorts.
Happiness doesn’t necessarily come from success, but is more readily nurtured in communities with tolerance and freedom of choice.
Valuing a rewarding private life over career advancement, youths select employers that put the people first and don’t pressure them with transfers.
—the concept of “think globally, act locally”—is taking root among consumers as a long-term commitment to tackling environmental destruction and social issues.

Innovations in regenerative medicine and epidemiology are ushering in an era in which we live to the age of 100.
A longer life means more possibilities and life stages, and with this comes the wish to stay healthy and productive after retirement.
Those who cherish intangible values like skills, knowledge, and friendship are keen to take action and lead a fulfilling life.
This long-term thinking extends to leisure activities and the selection of time-consuming hobbies.
By testing their endurance, people are seeking free control not only of their outward appearance but also of their inner spirit.

The burden of a fast-paced, stressful lifestyle is prompting the search for a means to bridge the gap between emotional and physical health.
Wellness tourism is predicted to grow further with its promises of spiritual refreshment.
Consumer preferences are leaning toward service design, non-material design, the experience of luxury that cleanses the mind of mundane routine.
Those who cherish the sense of touch and material, spiritual stimulation nonexistent in the digital world are exploring the next new retreat.

Self-expression and creativity are requisite skills for all ages and lines of work, and the secret to moving society.
Budding professional creatives hold the key to boosting business, design, and the economy.
With growing interest in the sense of immersion offered by co-creators and technology, the likes of VR, AR, and AI have transformed from an experience into a permanent tool of daily life.
Advances in technology are increasing the chances of collaboration between humans and robots, and in future, of changes in work structure.