Aging and shrinking populations are predicted to sap the strength of nations in the developed world, establishing support for sustainable growth.
Moves are under way to replace imports with local production for local consumption, and ethical consumers select products on the basis of background such as labor and transportation costs.
Timeless prefers enduring values to transient impulses, and cherishes the sense of aesthetics emanating from tradition and nature.

Stoneware / Wooden Sign

Devastation from natural disasters and terrorism is sparking widespread appreciation of the preciousness of tranquility.
With questions being raised about consumerism that celebrates growth and expansion, the world is catching on to the Japanese style of minimalism that resets lifestyles inundated with excess.
Smart Life respects the inner quality of objects and admires simple, utilitarian beauty.

Muted Metal / White Effect

Hectic lifestyles weigh on adults and children alike.
With more people dining alone each year, the wish is emerging to restore family bonds and healthy balance between body and soul.
Essence of Wellness fends off the fatigue of being online 24/7 and lack of exercise draining the body of strength, in favor of a simple life in the woods detached from civilization, à la the mid 19th-century American philosopher Henry David Thoreau.

Material Insert / Organic Blur / Wearable Tech

With armed conflict and mass immigration on the one hand, and the liberation from national borders offered by social networking on the other, the gap is melting between real and virtual worlds.
And with marketing competition rating popularity with numbers and robbing the product of character, fears of fading originality are kindling attraction to the concept of flexible identity transcending artificial and natural, culture and gender. Synergy in Chaos is the spirit of embracing diversity.

Digitized Phenomenon / Marble Mix / Iridescence Metal