Locally Connected
Adaptable, long-lasting technology and resilient, durable materials are priorities under a philosophy of leaving the age of mass production behind and creating only what is needed. New ways of living respect the earth’s history while emphasizing the synergy that can only be created by real connections between people. Locally Connected is a theme conscious of the coexistence of present and past through lasting traditions that carry on both unchanged and informed by new perspectives.
Cozy Clay / Unryu Washi / Earth Recovery
Target Customer: Generation X-Y
Social Background: Continue to use / Hyper local / locally grown and consumed
CMF Keywords: Rediscovery / Timeless / Vintage