SAMPLE BOOKS

SENSE 1

Choice and Responsibility

Dramatic shifts in the world’s common sense necessitate reconsidering fundamentals like lifestyle and economic activity for the future.
Our new sample book series, SENSE, explores these societal shifts and adds our own unique interpretations.
SENSE features new designs created from extensive trend research and successful past projects with a wide variety of designs.
Shaped by the constantly changing trends all around us, SENSE proposes designs with new value that acknowledge today’s shifting reality and look ahead to the future.

Locally Connected / Internal Dialog / Blueprint Optimization / Breakthrough

Locally Connected

Adaptable, long-lasting technology and resilient, durable materials are priorities under a philosophy of leaving the age of mass production behind and creating only what is needed. New ways of living respect the earth’s history while emphasizing the synergy that can only be created by real connections between people. Locally Connected is a theme conscious of the coexistence of present and past through lasting traditions that carry on both unchanged and informed by new perspectives.



Cozy Clay / Unryu Washi / Earth Recovery

Target Customer: Generation X-Y
Social Background: Continue to use / Hyper local / locally grown and consumed
CMF Keywords: Rediscovery / Timeless / Vintage

Cozy Clay

Unryu Washi

Earth Recovery

Internal Dialog

Our pandemic experiences gave us a chance to appreciate anew the happiness of living a relaxed lifestyle with a healthy body and mind. Comfortable lifestyles and good health for ourselves and our families are things that we create ourselves, and we sometimes need inspiration from our surroundings to recreate our ideal self. The theme of Internal Dialog expresses this sincere search for what makes us feel happy and comfortable.



Botanical Hairline / Sense of Particles / Concealed Weave

Target Customer: Generation X-Y
Social Background: Self-Care / Slow Life / Pastoral
CMF Keywords: Well-being of mind and body / Meditation / ASMR

Botanical Hairline

Sense of Particles

Concealed Weave

Blueprint Optimization

Efforts are now underway to reconstruct the world through technology that can streamline economic activity and solve environmental problems. Optimizing cities makes life more convenient, but anxiety also exist s about communities overexpanding, so we must think deeply about our desired future as we further develop our society. Blueprint Optimization is a theme of feeling as though we are rapidly approaching the future ideal world we once only imagined.



Artificial Scale / Sparkle / Cosmic Balance

Target Customer: Generation Z
Social Background: Smart City / Technology and ecology / Phygital
CMF Keywords: Optimization / Space Design / Retrofuturism

Artificial Scale

Sparkle

Cosmic Balance

Breakthrough

Living in a world of nearly limitless possibilities, Generation Z prioritizes who a person truly is over any formal titles they may hold. This design actively embraces the values of Generation Z and their new normal ̶ fusing bodies with cut ting-edge technology to overcome physical limitations, showing respect for identities beyond academic credentials or social positions. Breakthrough is a theme of building a new world that leaves no one behind.



Glitch Art / Dusk / Rich Surface LU

Target Customer: Generation Z
Social Background: Universal Design / New Normal / Intersectionality
CMF Keywords: Inclusive / Ageing / Changing Stereotypes

Glitch Art

Dusk

Rich Surface LU

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