SAMPLE BOOKS

TECH 10

Rebirth – a New World

The pandemic represented a significant turning point for all of humanity, including the automobile industry, prompting a reevaluation of lifestyles and business models. As lifestyles diversified and new ways of living emerged, we deeply contemplated what is 'right' for future lifestyles and economic activities, reevaluating truly necessary elements. As a result, areas increasing in importance surfaced, such as individual health management, respect for differences, and environmental concerns. With an outlook towards new markets, it's been three years since the foundation for the next stage was built. The world is once again moving towards a renewed stage.

Simple Harmony / History and Evolution / Gently Embrace / Unbound Horizons

Simple Harmony

The world has been rapidly moving online since the pandemic started, and we have seen how diverse lifestyles, such as new working styles and living styles, could work. Living in an uncertain era, with things like the war in Ukraine breaking out, we seek spiritual peace, reflect on our relationship with nature, and search for what true happiness really is. Rather than trying to live within categorized boundary lines, the simple desire to live naturally, unforced, is the key to life in future, and will lead to spiritual richness.



Granite Gleam / Intersecting Lights / Filtering Nature

Target Customer: Genera0on X-Y
Social Background: Symbiosis with Nature / Effortless / Blend into Daily Life
CMF Keywords: In praise of shadows / As it is / Presence

Granite Gleam

Intersecting Lights

Filtering Nature

History and Evolution

Society today is undergoing a paradigm shift of its values and received wisdom. Society overall slowed down due to the COVID-19 pandemic. In our decelerated society, we have organized and prepared what companies need to do immediately. Thanks to being able to share the values and ideas of each and every person through social media, the spotlight is being shone on parts of society that were hitherto lost in the shadows. To update society without being bound by old conventional wisdom, companies and designers are starting to respect individual creeds and cultural and historical backgrounds, manufacturing things that fuse the essential natures and identities of these things with newness.



Ancient Sea / Robust Aggregate / Weaving Heritage / Unravel Formula

Target Customer: Generation X-Y
Social Background: Legacy / Inclusive Design / Cultural Understanding
CMF Keywords: Respect / Identity / Borderless

Ancient Sea

Robust Aggregate

Weaving Heritage

Unravel Formula

Gently Embrace

We are accumulating physical data just by living without being aware of it. This gathered data is used to bring about remote medicine by linking it with medical treatment, and a range of other services such as AI analysis will be linked seamlessly. In addition, attention will be given to previously undeveloped markets, as typified by femtech, which will grow into major markets. The era when technology simply provides the same services is ending. Instead, it will support the particular needs that suit each individual. Future products and designs will be designed so that they blend in with forms and lifestyles that are aware of affordance, with mutual communication, rather than appealing to their presence, or requiring ease of use.



Hauberk / Clear To Cloudy / Flux / Slit Rhythm / Tender Ripples

Target Customer: Generation Z
Social Background: Tolerance of Weakness / Deeper Personalization / Mental Wellness
CMF Keywords: Security / Meditation / Warmth

Hauberk

Clear To Cloudy

Flux

Slit Rhythm

Tender Ripples

Unbound Horizons

People want a place in the metaverse world that they can escape from reality, switch around themselves, and relax. Gain new sensations as we spend time in a virtual, borderless world of economic activities, education, communities, and entertainment. When information from all five senses, not just sight and sound, is fed back into the virtual world, we will achieve a hybrid lifestyle where the real and the virtual mutually interact. The senses and services of the virtual world may have a major impact on future products and designs.



Digital Meteor / Mineral Air / Glisten Reef / Angle Line / Virtual Carbon / String Waves / Rich Surface LU

Target Customer: Generation Z
Social Background: Material Abundance / New Influences / Increased Living Space
CMF Keywords: New Options / Data Experience / Weightless

Digital Meteor

Mineral Air

Glisten Reef

Angle Line

Virtual Carbon

String Waves

Rich Surface LU

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