SAMPLE BOOKS

WOOD 13

Transcending Mobility

Design proposals for creating a space that satisfies travel experiences using transit time. The mobility scene is in transition with the imminent proliferation of self-driving cars. Busy city dwellers are likely to seek services that enrich the experience of traveling, and comfortable spaces that soothe the day's fatigue. WOOD13 presents three arrangement themes that accentuate the warm texture of the wood grain or incorporate new elements into wood, thus crossing over from today to tomorrow.

Premium Comfort / Esteem Styling / Cosmic Concept

Premium Comfort

The search for the ideal sustainable society is ushering in a change in lifestyle and establishing a set of values that involves choosing genuine quality, taking better care of our belongings, and using them for longer. “Premium Comfort” selects fine materials and finishes for creating spaces that are cozy and comfortable.



Fierté Ash / Forest Oak / Swirled Mimosa / Jazz Rose

Target Customer: Generation X
Social Background: authenticism / dedication to family / time of relaxing
CMF Keywords: open-pore texture / limed finish

Fierté Ash

Forest Oak

Swirled Mimosa

Jazz Rose

Esteem Styling

Luxury isn’t defined only by expensive possessions. People are rediscovering the value of special experiences that enrich the mind and body, and recognizing these as a new indicator of wealth. Items made with time and care strike a chord and nourish the soul. “Esteem Styling” explores one-off objects akin to artisanal artifacts, possessions that add a touch of refinement to the space and our lifestyle.



Somali / Blended Walnut / Pearly Ash / Chiseled Wood

Target Customer: Generation Y
Social Background: craftsmanship / urban life / values of experience
CMF Keywords: combination of materials / textured surface

Somali

Blended Walnut

Pearly Ash

Chiseled Wood

Cosmic Concept

Technology is an essential element of active modern life, but demand is rising for technology that feels less like a machine and more human and friendly. “Cosmic Concept” presents designs that fuse technology with the warmth of the wood grain for creating spaces that kindle a sense of peace toward tomorrow’s mobility.



Borealis Wood / Wood River / Matière Wood

Target Customer: Generation Z
Social Background: digital native / invisible technology / uniqueness
CMF Keywords: soft touch / back lighting / material with transparency

Borealis Wood

Wood River

Matière Wood

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